By Akanksha Kamalia | The Bejewelled Side by The Solitaire Every founder in an unusual product category asks this question at some point. Usually alone. Usually at night. Usually after a conversation that went well but left them feeling less certain than before. The question itself is not the problem. The problem is most founders ask it and then answer it with the wrong evidence . What founders call validation and what it actually is The first thing a founder reaches for when