HIGH JEWELRY DESIGN
VAN CLEEF AND ARPELS
REINVENTION DESIGN STRATEGY
PROJECT BRIEF
Reinterpret a historic high-jewellery Maison for a contemporary context by translating its heritage, craftsmanship, and poetic storytelling into a modern design language, without diluting its core brand identity
The research focused on decoding Van Cleef & Arpels’ brand DNA, examining how heritage, craftsmanship, and narrative shape its design language
THE COLLECTION
SOUS LES ÉTOILES
The cosmos reveals its poetic character in Van Cleef & Arpels' new thematic collection: Sous les Étoiles, heavenly dreams. Renewing one of its historic sources of inspiration, 150 High Jewelry creations offer a striking vision of the universe, tinged with dreams.
To create this High Jewelry collection, designers, jewelers, and expert gemologists have immersed themselves in a multitude of representations of the cosmos, from works of popular science, like Camille Flammarion's L'Astronomie populaire, published in 1880, to the magnificent cosmic landscapes revealed by recent astronomical images. Beyond these figurative interpretations, observing the cosmos has also inspired the Maison to create stylized forms of great modernity.
Resting on the waist of the
constellation of Orion, the giant hunter,
are three bright sprinkles of the cosmos
GET A GLIMPSE
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Influenced by its physical form and inspired by Van Cleef and Arpels’ mastery in Mystery Set ©, is a pair of earrings featuring three marquise-cut diamonds, tying together a drapery of sapphire in Mystery Set ©.
Use of AI to develop realistic 3D version of manually illustrated pieces
OTHER PROJECTS
