MY STORY
A brand strategist with 4+ years of experience across product and marketing strategy, with a strong focus on innovation
I was fortunate to have an experience spanning product development, social media strategy, and brand activations, shaped through collaborations with international teams and clients across Italy, UK and Netherlands. I have managed and contributed to 15+ projects, delivering measurable digital growth and supporting campaigns that balance creativity with data-driven insights. I bring a nuanced understanding of how heritage, craftsmanship, and storytelling can be translated into relevant, contemporary brand experiences. I work at the intersection of strategy and creativity, designing brand solutions that are structured, culturally informed, and built to resonate across platforms.
My curiosity leads me to my rewarding moments; see how
PROJECTS
BRAND STRATEGY
Strategic frameworks that translate insight into experience, shaping how brands are positioned, activated, and remembered across physical and digital touchpoints.
DESIGN STRATEGY
Design-led explorations that originates from heritage, narrative, and craft into contemporary form, balancing conceptual thinking with material and aesthetic decisions.
SOCIAL MEDIA
STRATEGY
Audience-first content strategies built for digital platforms, combining cultural insight, storytelling, and performance to grow relevance, engagement, and visibility.
