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SOCIAL MEDIA LAB
TIKTOK MASTERBRAND
BRIEF
Position Master Brand at IED as the most authoritative master course in branding
BRAND COMMUNICATION STRATEGY
The project was 8-months long, divided in three phases for planning and strategising content. Given the dynamism of Tiktok, it was crucial to sharpen trend forecasting.
43,020
Total Views
PERFORMANCE
After all the analysis, planning, scheduling and posting, it's time to present the final numbers
1,075
Average Views Per Post
+43%
Net Follower Growth
AUDIENCE ANALYTICS
24,000+
People Reached
79,000+
Audience Engaged
69%
Audience aged between 18-34
OTHER PROJECTS
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