A fine jewelry designer turned brand strategist.

 

My creative journey began at the jeweler’s bench, where precision and aesthetics taught me the power of detail. Today, that same focus drives my work in brand development, where I help shape identities that are both emotionally resonant and strategically sound.

Currently based in Milan and studying Brand Strategy and Management, I combine market research, consumer insights, and storytelling to build brands that thrive across digital and physical touchpoints. My experience in jewelry gives me a nuanced understanding of luxury, not just as a product, but as an experience crafted through design, positioning, and narrative.

Whether defining a brand’s tone of voice, curating a product’s launch strategy, or mapping out customer journeys, I work at the intersection of creativity and clarity. My process is rooted in research but guided by intuition, because while good branding starts with strategy, great branding leaves room for soul.